The Troy Art & History Museum Branding & Website Design
The aim of this project was to create a brand identity to bring the mythical city of Troy to life through design while experimenting with GenAI as a collaborator for the ideation process. I began with extensive research on the city’s history and myths to get a firm understanding of what Troy as a city represented. I then created a flag to start fleshing out a national identity. I furthered the brand by creating a wordmark and slogan. Finally, I developed a website landing page to draw tourists in. Keep scrolling to discover Troy in the modern age.
NATIONAL FLAG DESIGN
WORDMARK & BRAND GUIDE
I settled on three descriptors that I wanted the wordmark and slogan to communicate about Troy:
Historic, Legendary, and Heroic
To do so, I decided to draw on motifs of ancient Greek and Roman columns, showing the historic architecture and the strength that lies in ancient civilizations.
